We have the right structure to manage investments for the best results
The work we do at Hort Innovation is essentially divided into two funding models – strategic levy investment and the Hort Frontiers strategic partnership initiative. These are grouped into clusters and funds that are managed by Fund Managers.
Strategic levy investments are funded by the R&D and, where applicable, marketing levies of each individual industry. In some cases, R&D investments receive contributions by the Australian Government. These investments are industry-specific and likely to have an investment timeframe of approximately one to five years and align with a particular industry’s strategic priorities.
Hort Frontiers strategic partnership initiative investments are funded by contributions from co-investors and in some cases, the Australian Government. These investments from private enterprise, state departments of agriculture and CSIRO, allow Hort Innovation to actively seek co-investment in areas of strategic importance to Australian horticulture.
The fund personnel chart below outlines these funds and demonstrates the relationships of other functions and roles that support the Fund Managers in the investment process.
View a larger version of Hort Innovation’s fund personnel chart
See also Hort Innovation’s structure at Organisation chart
Fund Managers sit in a pivotal position to make key investment decisions by understanding key needs in a funding area.
They provide leadership within Hort Innovation and within the market by understanding cross-industry and strategic issues that drive both investment areas and develop and execute a fund’s strategy in line with these objectives.
A Fund Manager is the hub for where our communicating and listening translates to how we deliver our investments.
Strategic levy investment Relationship Managers
Strategic levy investment Relationship Managers are responsible for consulting with industry to determine these priorities and ensure that the correct investments are made to achieve them.
Providing leadership and management to their cluster of industries, as well as driving membership, the Relationship Manager ensures their industry’s needs and expectations are met by Hort Innovation and proactively anticipate, prioritise and meet the investment needs of their industries.
Strategic levy investment Marketing Managers
Strategic levy investment Marketing Managers are responsible for developing, planning, executing and evaluating industry marketing programs for their horticultural industry bodies.
In consultation with each industry, the Marketing Manager develops the industry’s Strategic Marketing Plan and manages and evaluates the campaigns developed as part of the Plan.
Hort Frontiers strategic partnership initiative Relationship Managers
Hort Frontiers strategic partnership initiative Relationship Managers identify and pursue opportunities for co-funding based on an understanding of the sector and its stakeholders.
They maintain and expand relationships with stakeholders, and represent the entire range of Hort Innovation services to potential co-investors for the benefit of horticulture.
Relationship Managers proactively anticipate, prioritise and meet the investment needs of the funds within their portfolio, ensuring strategic co-investment funds will create and sustain leadership position for Hort Innovation and Australian horticulture in domestic and overseas markets.
Shared technical services
This operational model is supported by the organisation’s shared professional services which work with Fund and Relationship Managers to implement these investments into effective R&D, marketing, and trade development programs. The data unit provides fund managers and the business with data-driven insights to help drive these investment decisions.
Shared support services
Shared support services do just that – support the organisation to ensure good practice and effective resourcing. The Communications team work with all areas of the business to engage growers, stakeholders and the wider horticulture community, through media, direct communications, events and publications.