The China FVF, held in Beijing from 9–11 September, was an important event for the Australian horticulture industry, providing an opportunity to showcase a wide range of Australian horticulture products, establish new business relationships with China and advocate for new market access with quarantine officials.
The Australia Fresh pavilion included representation from the citrus, summerfruit, table grape, cherry, apple and pear, almond and mango industries with representation from co-exhibitors, Fruit Growers Tasmania and a wine producer.
One of Australia’s advantages in the Chinese market is the ability to complement China’s growing season, supplying fresh produce counter seasonally. As demand from China’s middle class for imported food and fibre continues to grow, Australia has an opportunity to increase its exports to China as a producer of top quality, safe and reliable food and beverages.
Minister for Agriculture, the Hon Jaala Pulford officially opened the pavilion at an official ribbon-cutting ceremony on the morning of the first day of the Fair. China Entry-Exit Inspection and Quarantine Association (CIQA) President, Mr Ge Zhirong, and Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) Chief Inspector, Mr Xiang Yuzhang represented China at the ribbon cutting ceremony, joining Hort Innovation General Manager Research, Marketing and Investments, David Moore, who cut the ribbon for Australia.
Hort Innovation CEO, Mr John Lloyd said Australia’s horticulture sector is proud to have supported the China FVF since its inception.
“China is Australia’s largest trading partner and export market, and as such, the Australian horticultural industry recognises the importance of two-way trade,” Mr Lloyd said.
“We look forward to continuing to build the relationship between Australia and China and making a long-term commitment to mutually beneficial engagement of horticultural trade interests between the two countries.”