Strengthening Asian market access

Off the back of the creation of its dedicated trade arm in 2015, Hort Frontiers Asian Markets Fund, part of the Hort Frontiers strategic partnership initiative developed by Hort Innovation, has launched a multimillion dollar initiative to strengthen trade opportunities in the arc between Jordan and Japan.

The dedicated Asian Markets Fund will focus on boosting industry’s capacity to export and build stronger relationships with key countries. It will also obtain vital trade data insights and deliver innovations that anchor our position in market and drive efficiencies along the value chain.


With its growing middle class and steadily increasing appetite for Australia’s premium fruit, vegetables and nuts, the arc between Jordan and Japan is a key long-term focus for horticultural trade growth.

Hort Innovation recognises that established markets in Europe, the Americas and elsewhere are also key to the success of some horticultural products, and the organisation is working with the industry to further leverage these opportunities through relationship building, the investigation of trade show options and support to help businesses become export-ready.


Featured Asian Markets Fund co-investment projects

Become involved

The process

Hort Innovation is continually seeking new investment opportunities. Ideas can be submitted at any time on Hort Innovation’s website using the concept form. The form allows Hort Innovation to understand your basic concept, with a big-picture view of the aims and outcomes rather than detailed methodology. This approach aims to protect, as far as possible, IP associated with innovative ideas, whilst capturing opportunities that can be shaped into full proposals should there be an identified alignment between the concept and strategy that guides investment in the Asian Markets Fund.

The investment analysis process involves filtering and potentially combining concepts for procurement. Once approval has been granted for investment in a concept, a Request for Proposal will be prepared, asking delivery partners (open or select, depending on size and scope) to provide a detailed submission that address key criteria. All responses will then be evaluated against the key criteria before the investment is contracted. To make sure your project is what we’re looking for, please read the Strategic Intent Document first.

Do you have a concept you’d like us to consider for Hort Frontiers strategic partnership initiative?
If you are interested in partnering with Hort Innovation, your concepts are welcome and can be submitted for:

  • Advanced Production Systems Fund
  • Asian Markets Fund
  • Green Cities Fund
  • Healthy Food Fund
  • Leadership Fund
  • Pollination Fund.

Hort Innovation’s co-investment calculator

More information

Dr Reetica Rekhy
Relationship Manager - Strategic Co-investment

T 02 8295 2370
Send an email

Sam Lawrence
Trade Manager

T 0403 093 227
Send an email

Expert Advisory Panel

About the panel

The function of the Asian Markets Fund Expert Advisory Panel is to provide expert advice and oversight of the fund, including providing input into proposed projects/research and recommendations on potential methods to address future gaps or deficiencies in the existing body of research. The panel will provide impartial assessment and commercially relevant scrutiny of research proposals, fostering external confidence in Hort Innovation’s ability to rigorously assess, and provide evidence and merit-based recommendations to the Board.

Panel members

Name Organisation Location
Rowan Little Montague
Lisa Nguyen Australian Trade Commission (AUSTRADE)
Nick Macleod Queensland Department of Agriculture & Fisheries
Peter Crawley Growing Innovations Management Pty Ltd
Peter Barnard Oliver & Doam Consulting
Gavin Foord Foord Systems
Neil Burgess Hort Innovation

Asian Markets Fund co-investment projects

Now! In Season

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Start Date: -

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