Forging Australian horticulture’s export future

Utilising the work of Hort Innovation’s dedicated trade arm, the Asian Markets Fund (under the Hort Frontiers strategic partnership initiative) aims to strengthen trade opportunities in the arc between Jordan and Japan.

Australian exports of fresh horticulture to Asia are currently worth $1.58 billion dollars, and increased their share of total horticultural exports from 68% to 77% in 2017. With this trend set to continue, it’s critical for our industry to be better positioned to capitalise on Asia’s expanding export potential. The Asian Markets Fund is helping this happen.

Primarily, the fund aims to boost the industry’s capacity through strong relationships and increased market access with key countries. Trade data and insights anchor our market positioning and drive efficiencies along the value chain.

The Asian Markets Fund recently helped Australian growers and industry representatives attend the Asia Fruit Logstica trade show in Hong Kong. Learn more about it in this video…



Featured Asian Markets Fund projects

Become involved

The process

Hort Innovation is continually seeking new investment opportunities. Ideas can be submitted at any time on Hort Innovation’s website using the concept form. The form allows Hort Innovation to understand your basic concept, with a big-picture view of the aims and outcomes rather than detailed methodology. This approach aims to protect, as far as possible, IP associated with innovative ideas, whilst capturing opportunities that can be shaped into full proposals should there be an identified alignment between the concept and strategy that guides investment in the Asian Markets Fund.

The investment analysis process involves filtering and potentially combining concepts for procurement. Once approval has been granted for investment in a concept, a Request for Proposal will be prepared, asking delivery partners (open or select, depending on size and scope) to provide a detailed submission that address key criteria. All responses will then be evaluated against the key criteria before the investment is contracted. To make sure your project is what we’re looking for, please read the Strategic Intent Document first.

Do you have a concept you’d like us to consider for Hort Frontiers strategic partnership initiative?
If you are interested in partnering with Hort Innovation, your concepts are welcome and can be submitted for:

  • Advanced Production Systems Fund
  • Asian Markets Fund
  • Green Cities Fund
  • Healthy Food Fund
  • Leadership Fund
  • Pollination Fund.

Hort Innovation’s co-investment calculator

More information

Dr Reetica Rekhy
Relationship Manager - Strategic Co-investment

T 02 8295 2370
Send an email

Sam Lawrence
Trade Manager

T 0403 093 227
Send an email

Expert Advisory Panel

About the panel

The function of the Asian Markets Fund Expert Advisory Panel is to provide expert advice and oversight of the fund, including providing input into proposed projects/research and recommendations on potential methods to address future gaps or deficiencies in the existing body of research. The panel will provide impartial assessment and commercially relevant scrutiny of research proposals, fostering external confidence in Hort Innovation’s ability to rigorously assess, and provide evidence and merit-based recommendations to the Board.

Panel members

Name Organisation Location
Rowan Little Montague
Lisa Nguyen Australian Trade Commission (AUSTRADE)
Nick Macleod Queensland Department of Agriculture & Fisheries
Peter Crawley Growing Innovations Management Pty Ltd
Peter Barnard Oliver & Doam Consulting
Gavin Foord Foord Systems
Neil Burgess (Ex Officio) Hort Innovation

Asian Markets Fund co-investment projects

Asian market research and insights program

Project Code: AM16001

Start Date: -

End Date: -

Service Provider: -

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An investment program aimed at driving collaboration between experienced researchers and Australian growers with the desire to grow exports of Australian horticulture produce. The objective of this theme is the development of actionable insights through in-depth research into market...
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