The sweetpotato industry’s marketing levy was established in 2016 (with R&D investments continuing to be made through the vegetable program here). For a brief overview of what’s happening in the industry in regards to marketing, see below.
Important updates regarding the sweetpotato Strategic Investment Plan (SIP), as available. Developed in close consultation with growers and other industry stakeholders, the SIP will be a document outlining the priorities for strategic investment in marketing for the industry. It is to be used like a ‘roadmap’ by the sweetpotato Strategic Investment Advisory Panel (SIAP) when providing advice to Hort Innovation on potential levy investments in marketing.
The latest updates regarding the sweetpotato SIAP, including details on the panel’s recently appointed chair, Bob Granger, and summaries from SIAP meetings.
Grower resources, events and articles of interest to the sweetpotato industry.
At the time of writing, a brand-new campaign for Australian Sweet Potatoes was to be launched on March 6. The campaign will involve in-store activities with retailers, with sweetpotato fries being cooked in-store and offered to consumers along with information on ‘Sweet Potato Super Meals’ (with a specific focus on families).
Australian Sweet Potatoes will also have a presence at the Sydney Royal Easter Show in March, and the campaign will be supported by public relations (PR) and social media activity.
The next edition of Hortlink will provide further updates.
The new Australian Sweet Potatoes logo (above) and an example of what in-store activity will look like when the campaign launches during March (below)