CHESTNUT LEVY INDUSTRY SNAPSHOT

Chestnut

See how the chestnut levy is being put to work! Scroll down to learn about Hort Innovation’s current investment of the industry levy, and results, in the R&D and marketing snapshots – or click on a project below to go straight to its update:

INDUSTRY UPDATE

Along with Hortlink, don’t forget that Hort Innovation’s chestnut grower page is an important source of industry info for levy payers. On it you’ll find:

  • Updates regarding the chestnut Strategic Investment Plan (SIP), as available. Developed in close consultation with growers and other industry stakeholders, the SIP is a document outlining the priorities for strategic investment in the industry. It is to be used like a ‘roadmap’ by the chestnut Strategic Investment Advisory Panel (SIAP) when providing advice to Hort Innovation on potential levy investments.
  • The latest meeting notes from the chestnut SIAP, which most recently met on February 27 in Melbourne.
  • Current financial documents regarding your levy, including the July 2016 to March 2017 financial operating statement, and expenditure summaries for R&D and marketing projects.
  • Grower resources, events and articles of interest to the industry.

Any questions?

As well as Hort Innovation’s chestnut grower page, Hort Innovation Relationship Manager Corrine Jasper is always available to answer questions on the chestnut program on 0439 433 885 or at corrine.jasper@horticulture.com.au. For questions relating specifically to the industry’s marketing, contact Hort Innovation Marketing Manager Craig Perring.

R&D SNAPSHOT

NEW, ONGOING AND COMPLETED PROJECTS FOR THE INDUSTRY

Communication and adoption program for the Australian chestnut industry (CH16000)

Status: Ongoing project

What’s it all about? Strong communication and technical support is vital for stakeholders in the chestnut industry, particularly growers, to be able to make informed decisions when facing future challenges and opportunities. This project keeps the industry up-to-date with the latest news, R&D outputs and other key information through a variety of channels.

What’s the latest update? Activities of this project continue to include, but aren’t limited to:

  • Production of industry newsletter Nuts and Burrs in print and digital form
  • Quarterly industry updates via Australian Nutgrower
  • The running of industry field days, farm walks, regional grower meetings, workshops and other meetings as required – the most recent field day was held in February, with another to be held in September. Look out for details in upcoming industry communications.
  • Maintenance and updating of the Chestnuts Australia Inc website, www.chestnutsaustralia.com.au, as well as social media, including Instagram (@chestnutsaustralia)
  • The development of other methods of communication, such as mini e-newsletters, in between the months that Nuts and Burrs is distributed
  • Collection, collation and dissemination of annual industry statistics, detailing national planting and production information for the industry.

Chestnut industry minor use program (CH16001)

Status: Ongoing project

What’s it all about? Through this project, levy funds and Australian Government contributions are used to renew and apply for new minor use permits for the chestnut industry. These submissions are prepared and submitted to the Australian Pesticides and Veterinary Medicines Authority (APVMA).

What’s the latest update? All current minor use permits for the industry are searchable at portal.apvma.gov.au/permits. Permit updates are also circulated in Hort Innovation’s Growing Innovation e-newsletter, which levy-paying members receive monthly. Not a member? Sign up for free here.

MARKETING SNAPSHOT

THE LATEST ACTIVITY THAT’S GROWING THE INDUSTRY

With the season underway, a key focus for Hort Innovation in the marketing space has been the development of the consumer-facing side of the industry’s website, www.chestnutsaustralia.com.au, which has now gone live.

For consumers, the website highlights chestnut recipes, health benefits, news, events and more – providing inspiration, practical tips and everything needed to enjoy Australian chestnuts. It also hosts this recipe brochure, described in the last edition of Hortlink.

In the event space, chestnuts had a presence at the Wandiligong Nut Festival, held in April in Victoria. Being the only nut-focused festival of its kind in Australia, chestnuts featured heavily. There was a strong contingent of growers showcasing the product and roasting nuts for the many people who came through (the area is known for its high rate of tourists from the major capital cities).

Chesnuts were also represented at the six-day La Fiera Italian Festival, held in May in Myrtleford, Victoria. On behalf of the chestnut industry, chef Stefano Manfredi hosted a popular cooking demonstration at the event, showing how to prepare and cook Australian Chestnuts in simple, easy and delicious meals. Stefano also showcased chestnuts in a four-course ‘harvest feast’ dinner as part of the festival.

In addition, La Fiera attendees could see and smell Australian chestnuts roasting over an open fire – stopping by the set-up to have a taste, purchase fresh and roasted product, and learn about all things chestnuts. This was a great opportunity to get the chestnut message out there, and to reach people who had never tried the nut before.


Chestnut marketing


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2017-06-23T23:53:12+00:00