PINEAPPLE LEVY INDUSTRY SNAPSHOT

Pineapple

See how the pineapple levy is being put to work! Scroll down to learn about Hort Innovation’s current investment of the industry levy, and results, in the R&D and marketing snapshots – or click on a project below to go straight to its update:

INDUSTRY UPDATE

Along with Hortlink, don’t forget that Hort Innovation’s pineapple grower page is an important source of industry info for levy payers. On it you’ll find:

  • The new Pineapple Strategic Investment Plan (SIP) for 2017-2021, with an easy-to-read ‘at a glance’ version and the full PDF document. The SIP was finalised in April after close consultation with growers and other industry stakeholders. It outlines priorities for strategic investment in the industry, and will be used like a ‘roadmap’ by the pineapple Strategic Investment Advisory Panel (SIAP) when providing advice to Hort Innovation on potential levy investments.
  • The latest meeting notes from the pineapple SIAP, which most recently met on March 20 in Brisbane.
  • Current financial documents regarding your levy, including the July 2016 to March 2017 financial operating statement, and expenditure summaries for R&D and marketing projects.
  • Grower resources, events and articles of interest to the industry.

Any questions?

As well as the pineapple grower page, Hort Innovation Relationship Manager Astrid Hughes is always available to answer questions on the pineapple program on 0405 306 334 or at astrid.hughes@horticulture.com.au. For questions relating specifically to the industry’s marketing, contact Hort Innovation Marketing Manager Craig Perring.

R&D SNAPSHOT

NEW, ONGOING AND COMPLETED PROJECTS FOR THE INDUSTRY

Study groups enabling industry adaption to pineapple market changes (PI13006)

Status: Completed project

What was it all about? This three-year project has been responsible for facilitating the communication of up-to-date information among Australian pineapple growers, primarily through grower study groups. The goal was to arm industry with new skills to produce high yields of good-quality fruit, and provide information needed to make good business decisions.

Key project activities included:

  • On-farm workshops and study tours, of which 22 were held – six for each of the four grower study groups in the project (North Queensland, Central Queensland, Wide Bay and South East Queensland). Information from each meeting, including meeting summaries and presentations, was circulated to growers in all regions via email or hard copy after each event. These resources continue to be available on the pineapple industry website, www.aussiepineapples.com.au.
  • Production of The Pineapple Problem Solver Field Guide – a 224-page grower guide for identifying, preventing and managing 77 pineapple crop disorders, with additional info on 35 weed species and five high-risk exotic pests and diseases. The free guide was released during 2015 and if you do not have a copy, you can request one from Simon Newett at the Queensland Department of Agriculture and Fisheries (simon.newett@daf.qld.gov.au).
  • Updating of the growers’ Best Practice Manual, with the revised manual distributed to growers in hard copy. Again, if you do not have a copy, you can request one from Simon Newett at simon.newett@daf.qld.gov.au.
  • Production of crop forecasts and production estimates, with growers surveyed six times over the life of the project and the information summarised and presented to industry.

Full details can be found in the project’s final report, which will soon be available to order at www.horticulture.com.au/about/resources-publications-final-reports. Final reports are free to Australian horticulture levy payers, registered Hort Innovation members and industry representative bodies.

Facilitating the development of the Australian pineapple industry stage 3 (PI15000)

Status: Ongoing project

What’s it all about? Running since late 2015, this project supports the adoption of innovation and technology in the Australian pineapple industry to help growers remain resilient, viable and profitable. It has traditionally supported the role of an industry development officer (IDO), who helps build knowledge of R&D in the industry, facilitates opportunities for information exchange and learning among growers and with other stakeholders, and promotes capacity building in the industry.

The priority for this project is to hold successful field days in July, after which the Australian Pineapple leaders’ group and the industry SIAP will be reviewing the priorities and needs for the industry. in alignment with the Strategic Investment Plan – this means a review of technical needs as well as extension and development needs for growers.

What’s the latest update? Activities under the project continue to include:

  • Production of the quarterly industry newsletter The Pineapple Press, with issues uploaded to the grower section of www.aussiepineapples.com.au
  • Updating of the Australian Pineapples website with industry information
  • Facilitation of annual Pineapple Field Days, with the 2017 event to be held in South East Queensland on July 20 and 21. Keep an eye out for details in industry channels.
  • Facilitation of grower study groups
  • Involvement in relevant industry events and meetings as needed
  • Facilitation of regular meetings between major packhouses, grower representatives, and Hort Innovation representatives to discuss supply, quality and marketing activity to ensure alignment.

Pineapple industry minor use permits (PI16000)

Status: Ongoing project

What’s it all about? Through this project, levy funds and Australian Government contributions are used to renew and apply for new minor use permits for the pineapple industry. These submissions are prepared and submitted to the Australian Pesticides and Veterinary Medicines Authority (APVMA).

Also related to the minor use program is project Crop protection replacement for diuron in pineapple industry (ST15029), which is responsible for conducting efficacy and residue trials in the investigation of weed control products to replace diuron. Project ST15029 uses grant funds from the Australian Government’s Agvet program, with additional levy contributions and co-investment from Bayer Crop Science.

What’s the latest update? All current minor use permits for the industry are searchable at portal.apvma.gov.au/permits. Permit updates are also circulated in Hort Innovation’s Growing Innovation e-newsletter, which levy-paying members receive monthly. Not a member? Sign up for free here.

MARKETING SNAPSHOT

THE LATEST ACTIVITY THAT’S GROWING THE INDUSTRY

Hort Innovation is responsible for industry marketing activities to grow awareness and consumption of Australian pineapples. Using the pineapple marketing levy, recent efforts have included…

Continuing the ‘Endless Summer’ of pineapples

The Endless Summer campaign is all about showcasing Australian pineapples as being available all year round. Activity is continuing into the winter months, with an event planned to highlight the endless seasonality of pineapples, and to increase demand during a higher supply period.

This Endless Summer has been feeding into the social media strategy, with Facebook (www.facebook.com/AussiePineapples) and Instagram (@aussiepineapples) continuing to share summer content into the cooler months of 2017 using the hashtag ‘#EndlessSummer’. Fans in these channels are also being encouraged to share their own pineapple and #EndlessSummer content, increasing engagement and pineapple content across the social media landscape.

Other social media activity

‘Likes’ on the Aussie Pineapples Facebook page have now exceeded 24,720 – seeing more people than ever engaged with the industry, with the most receptive audience continuing to be females aged between 25 and 34. Posts to the page include recipes, health info, usage tips and pineapple facts.

Among the most popular posts to the page has been an image and recipe for Pineapple Lemonade Ice Pops, which received nearly 1800 likes, was shared over 100 times, and engaged some 77,400 people.

Inspirational and Endless Summer pineapple content also continues to perform well on Instagram.

New recipe development

Continuing to build industry marketing assets, six new recipes have recently been developed by pineapple ambassador Martyna Angell, and in March a new recipe book was completed, which finalises series of 12 recipes for this year. The new recipes include:

  • Steamed Fish with Pineapple
  • Cheesy Ham and Pineapple Tray Sliders
  • Pineapple Quinoa Fried Rice (a healthier take on fried rice)
  • Pineapple Gingerbread Crumble
  • Pineapple and Mint Mojitos
  • Pineapple & Strawberry Ice Cream.
The consumer website

A review and intended refresh of the consumer-facing website, www.aussiepineapples.com.au, is currently underway. Look for updates in future editions of Hortlink.

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2017-06-23T23:53:08+00:00