MANGO FUND SNAPSHOT

Mango

See how the mango levy is being put to work! Scroll down to learn about Hort Innovation’s current investment of the industry levy, and results from these investments, in the R&D and marketing snapshots – or click on a project below to go straight to its update. Also look for the ‘ACT NOW’ tag to easily identify project resources ready to use.

All projects are funded by Hort Innovation using the mango R&D or marketing levy and, in the case of R&D, contributions from the Australian Government. In some projects, additional funding sources are also used.

INDUSTRY UPDATE

Look out for the new Hort Innovation Mango Fund logo

You may have noticed there’s been a little snipping to the name and logo of Hort Innovation recently. Because you’ve come to know us as simply ‘Hort Innovation’, that’s what we’re now officially called.

Mango growers and stakeholders will also notice the introduction of a handy new logo specific to the mango industry. You can now look for the ‘Hort Innovation Mango Fund’ logo (pictured below) to quickly and easily identify projects, content and other outputs related to the strategic investment of your levy from here on out.

You can read more about the slight changes at www.horticulture.com.au.

On the Hort Innovation Mango Fund page…

Along with Hortlink, Hort Innovation’s webpage for mango levy payers is a great source of info. On it you’ll find:

  • The Mango Strategic Investment Plan (SIP) for 2017-2021, with an easy-to-read ‘at a glance’ version and the full PDF document. The SIP was finalised in August after close consultation with growers and other industry stakeholders. It outlines priorities for strategic investment in the industry, and will be used like a ‘roadmap’ by the mango Strategic Investment Advisory Panel (SIAP) when providing advice to Hort Innovation on potential levy investments.
  • The latest meeting notes from the mango SIAP, which most recently met on July 29 in Brisbane, and is due to meet again in the coming months.
  • Financial documents regarding your levy, including operating statements and expenditure summaries for R&D and marketing projects.
  • Grower resources, events and articles of interest to the industry.
Any questions?

The mango industry has a new Relationship Manager at Hort Innovation – Corrine Jasper. Corrine is always available to answer questions or provide info on the Mango Fund program, and can be reached on 0439 433 885 or at corrine.jasper@horticulture.com.au.

R&D SNAPSHOT

NEW, ONGOING AND COMPLETED PROJECTS FOR THE INDUSTRY

Quality standards, refinement and testing (MG15002)

Status: Completed project

Key research provider: The Queensland Department of Agriculture and Fisheries

What was it all about? Established in 2015 and now concluded, this project was responsible for delivering ongoing training to key quality staff throughout the mango supply chain, from growers to retailers. Its end goal was ensuring the ongoing supply of consistent-quality mangoes that meet or exceed consumer expectations.

Project activities included providing growers and retailers with awareness of and access to calibrated hand-held near-infrared (NIR) technology (Felix 750 Produce Quality Meters) for assessing dry matter content of ripening fruit, as a non-invasive alternative to existing dry-matter testing.

As well as delivering workshops and training to retailers, the project sub-contracted the Australian Mango Industry Association to employ a full-time Supply Development Manager (SDM) during the 2015/16 season. The SDM worked with growers in each region, visiting over 100 growers to assist in the assessment of fruit maturity and the decision-to-pick process.

The project team report that ultimately, “in the 2016/17 season, many growers and retailers trialled the use of the NIR spectrometers, building confidence in the predictability of mango flavour, which then underpinned successful retailer promotional campaigns in the 2016/17 mango season.”

Full details can be found in the project’s final report, which will soon be available to order at www.horticulture.com.au/about/resources-publications-final-reports. Final reports are free to Australian horticulture levy payers, registered Hort Innovation members and industry representative bodies. Not a member? Sign up to our membership program for free here.

Hort Innovation is currently establishing new work in this space – look out for an update in the next edition of Hortlink.

ACT NOW

Mango industry communications program 2016-17 (MG15006)

Status: Ongoing project

Key research provider: The Australian Mango Industry Association

What’s it all about? This project maintains and improves the flow of timely and relevant industry information to Australian mango growers and other stakeholders. By keeping the industry up-to-date on R&D and marketing initiatives, news and other critical information, its ultimate goal is to facilitate the uptake of new best-practice approaches and technologies, and to support decision-making in mango businesses.

What’s the latest update? A number of regular communication channels continue to be produced and maintained by this project, including but not limited to:

  • The quarterly Mango Matters publication, distributed in hard copy and as an electronic resource, with issues available to download here
  • E-newsletter My Mango, produced weekly in the pre-season period and during the mango season, with issues available here
  • E-newsletter The Slice, produced monthly in the mango off-season, with issues available here
  • The Australian Mango Industry Association website
  • Regional industry workshops and webinars to present key information to growers, with details circulated in industry e-newsletters (workshops are currently being held between August and November, while the most recent webinars took place between June and August)
  • Grower resources including guides and videos.

ACT NOW

  • If you don’t already receive My Mango, The Slice and Mango Matters via email, sign up here

Monitoring mangoes through the supply chain to the USA – 2 (MG16003)

Status: Ongoing project

Key research provider: The Northern Territory Department of Primary Industry and Resources

What’s it all about? This project was established to support the continued development of mango exports to the United States, and has recently been extended until early 2019. During the season, it is responsible for monitoring compliance and quality across mango varieties and exporters, from the time of export treatments in Australia right through to the fruit appearing in retail displays in the US.

What’s the latest update? Throughout the upcoming season, the project will continue report back to Australian growers and exporters on quality and supply chain activity.

A quick wrap-up of the project’s 2016/7 season by project leader Michael Daysh is available here.

Understanding and mitigating the aggregative response to the magpie goose to mango orchards in the Northern Territory (MG15005)

Status: Ongoing project

Key research provider: Charles Darwin University

What’s it all about? By developing an understanding of the population and behavioural dynamics of magpie geese, the goal of this project is to develop sustainable management strategies for the birds on mango orchards. The core components of the project include:

  • An ecological monitoring study to better understand why magpie geese are moving from their native wetlands into mango orchards
  • Empirical studies to assess the effectiveness of various stimuli and environmental modifications in reducing bird density and bird-crop interaction.

What’s the latest update? Read this profile with project PhD candidate Amélie Corriveau about the upcoming second season of the research.

While no official project update was due to Hort Innovation in the period since the last Hortlink, you can also revisit last edition’s update – a recap of the project’s first season – here. Look for the latest info in the next Hortlink.

You can also watch this video presentation relating to the project (17 minutes) from the Australian Mango Conference.

Capacity building, information, technology and extension for the Australian mango industry (MG13017)

Status: Ongoing project

Key research provider: The Australian Mango Industry Association

What’s it all about? This project, running since 2014, funds the position of a dedicated industry development manager (IDM) within the Australian Mango Industry Association. The IDM is responsible for managing a range of activities all with the goal of improving the profitability and long-term sustainability of the Australian mango industry. These include…

  • Industry development work
  • Crop forecasting
  • Biosecurity work.

What’s the latest update? With the departure of original IDM Trevor Dunmall at the end of June, new IDM Samantha Frolov has been welcomed.

Recent activities of note include…

  • Commencement of the production of forecasts and crop flow tables for the new season, which are updated weekly and circulated in industry communications.
  • Export development work. The project’s role here involves collecting and reviewing applications from growers and packhouses looking to export to markets with specific on-farm phytosanitary requirements, and continued delivery of crop monitoring training to growers, monitors and industry consultants (necessary for orchards approved for exporting mangoes to key markets including China, Korea and the US). Prior to his departure, Trevor also worked with industry to produce a new mango industry export plan, to be released to industry shortly.
  • Crop protection work, with part of the IDM’s role involving the regular provision of information on crop management options to growers, consultants and other industry participants. This includes responding to grower queries relating to new and existing chemical control products, involvement in the applications for minor use permits, and the development and provision of relevant industry workshops and training programs.
  • Project collaboration and input. The IDM works with other projects in various capacities, with recent work including Trevor’s development of the Australian Mango Conference program (with the conference itself funded through MC16001, as well as sponsorships and delegate registrations); and continued input into the mapping mango orchards component of the Rural R&D for Profit project described here, and the across-industry tree crop productivity project described here.

ACT NOW
   Samantha Frolov can be reached on 0400 810 365 or at idm@mangoes.net.au if you have any questions related to the project’s work.

Data collection to facilitate supply chain transparency – stage 3 (MG15003)

Status: Ongoing project

Key research provider: The Australian Mango Industry Association

What’s it all about? With its third phase beginning in 2016, this ongoing data collection project provides growers and other industry participants with timely domestic information on two key factors that can influence profitability: mango wholesale prices and eating quality.

What’s the latest update? For the 2017/18 season, project activities will include publishing daily and weekly wholesale prices – available here and through industry communication channels. As in the 2016/17 season, the regular provision of this independently collected data will give growers clear signals on market conditions, allowing sound business decisions to be made throughout the season.

Regarding mango quality, reports of mango maturity at major wholesale markets will also be produced and circulated through the My Mango e-newsletter. Distribution centre staff have been trained in the use of Felix 750 Produce Quality Meters for the objective, non-destructive near-infrared measurement of dry matter content under the now-completed project MG15002, described earlier in this industry snapshot.

Mango industry minor use program (MG16004)

Status: Ongoing project

What’s it all about? Through this project, levy funds and Australian Government contributions are used to renew and apply for new minor use permits for the mango industry. These submissions are prepared and submitted to the Australian Pesticides and Veterinary Medicines Authority (APVMA).

What’s the latest update? All current minor use permits for the industry are searchable at portal.apvma.gov.au/permits. Permit updates are also circulated in Hort Innovation’s Growing Innovation e-newsletter, which levy-paying members receive monthly. Not a member? Sign up to our membership program for free here.

MARKETING SNAPSHOT

THE LATEST ACTIVITY THAT’S GROWING THE INDUSTRY

Hort Innovation invests the mango marketing levy into a range of activities to drive awareness and consumption, under the Hort Innovation Mango Fund.

Marketing efforts continue to pay off since the last edition of Hortlink, with exciting updates from the mango emoji campaign, testing and validating the activities of the activity through consumer research, and the kick-off of national roadshows to show mango growers how marketing is making its mark with consumers.

The mango emoji – making its way to a phone near you

Some exciting news out of last year’s campaign is that the #mangoemojiplease campaign has had some serious traction towards achieving its objective of landing a new mango emoji. The Emoji Subcommittee is recommending a list of 67 new emoji characters as draft candidates, of which the mango emoji is one.

Keeping consumers close

Understanding the consumer is one of the key drivers of the Mango Fund marketing campaign. The marketing team conducted consumer research in early 2017 to ensure that any strategic marketing plan developed is well targeted and hits the mark with consumers and for growers.

Consumer research highlighted that the strategy that’s been adopted over the last three years has been successful. The recent research shows that the strategy employed will continue to drive the mango industry forward in terms of sales and working with retailers, which importantly will provide the best purchasing and eating mango experience for consumers during the season.

With the 2017 harvest underway, the 2017/18 campaign will involve the below activities:

  • Public relations (PR) – the PR program this year will be centered around a new hashtag, #200daysofmangoes, as there are approximately 200 days in the mango season. Other parts of the PR campaign mix will include grower ‘famils’ (education and awareness activities), new recipes, media famils and influencer activity.
  • Events, which will include the annual Mango Auction and Mango Mess-tival.
  • Social media – an ‘always on’ approach will be adopted for the social program again with tips, inspiration, recipes and of course the crowd favourites of grower profiles.

A recent Darwin and Katherine grower roadshow allowed the marketing team to present to industry the new marketing plan, and to liaise with growers. The mango roadshow happened in Katherine on August 15, and 45 people attend of which 90 per cent were growers. The Darwin roadshow was held on August 16 and 55 people attended.

Roadshows will also be held in other growing regions including Far North and South East Queensland prior to their seasons getting underway.

New marketing manager

The mango industry has a new marketing manager at Hort Innovation – Craig Perring. Having managed marketing for a range of other industries at Hort Innovation, Craig comes with diverse experience in working with other horticultural crops. He can be reached at craig.perring@horticulture.com.au.

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2017-09-13T10:54:40+00:00