See how the mango levy is hard at work! Scroll down to learn about Hort Innovation’s current investment of the industry levy, and results from these investments, in the R&D and marketing snapshots – or click on a project name below to go straight to a specific update. Also look for the ‘ACT NOW’ tag to easily identify project resources ready to use.

All projects are funded by Hort Innovation using the mango R&D or marketing levy and, in the case of R&D, contributions from the Australian Government. In some projects, additional funding sources are also used.


Don’t forget to grab the Mango Fund Annual Report

Released at the start of November, Hort Innovation’s Mango Fund Annual Report sums up all levy investments and activities from 2016/17. You can download a copy here, or head to Hort Innovation’s Annual Report Portal to place an order for a free hard copy of the report.

What research do you want to see?

As always, Hort Innovation encourages all growers and industry participants to share their thoughts and ideas for the research they want to see – whether that’s within the industry-specific Mango Fund (where research is funded by grower levies and Australian Government contributions), or within Hort Innovation’s strategic partnership initiative, Hort Frontiers (where research is funded through partnerships with co-investors).

Watch this video to see how ideas are collected and grown into projects, then submit your suggestions for new projects here.

Get closer to your investments with free membership

Hort Innovation membership brings you closer to the investment activities and results in your levy fund, and to the organisation as a whole. As well as providing the opportunity for voting rights at the company’s Annual General Meeting, membership helps you connect with your industry’s Relationship Manager, sends Hortlink straight to your inbox for first-look access, provides exclusive Grower Intel alerts with industry-specific news and opportunities, and more.

Paying a levy doesn’t automatically make you a member, so read more here and sign up now!

Find resources on the Hort Innovation Mango Fund page…

Along with Hortlink, Hort Innovation’s webpage for mango levy payers is a great source of info. On it you’ll find:

  • Key documents including the Mango Strategic Investment Plan (SIP) for 2017-2021, released in August 2017, and the Mango Fund Annual Report
  • The latest meeting notes from the mango Strategic Investment Advisory Panel (SIAP), which most recently convened in early November 2017 via teleconference, and will next meet in August 2018
  • Current financial documents regarding your levy, including operating statements and expenditure summaries for R&D and marketing projects
  • Grower resources, events and articles of interest to the industry.
Any questions?

Hort Innovation Relationship Manager Corrine Jasper is always available to answer questions or provide info on the Mango Fund program. She can be reached on 0439 433 885 or at



On-farm quality testing utilising near infrared (NIR) technology

Status: New project

Key research provider: The Australian Mango Industry Association

What’s it all about? Contracted in October, this practical new project has been enabling growers to have mango maturity checked prior to the commencement of harvest, offering a service to aid in the decision-to-pick process and to minimise the volume of immature mangoes reaching the market.

Specifically, the project has been funding staff from the Australian Mango Industry Association to assist growers in determining the maturity of fruit prior to picking, using near-infrared technology in the form of Felix 750 Produce Quality Meters, which are used to non-destructively measure dry matter.

This new project has followed on from earlier work in the Hort Innovation Mango Fund involving near-infrared technology, including Mango maturity assessment on farm using NIR (MG16002) and Quality standards, refinement and testing (MG15002).


Growers wanting to book an on-farm visit or to learn more about the offered maturity assessments visits (or calibration services for their own Felix metres) can contact the Australian Mango Industry Association on (07) 3278 3755.

Review of national biosecurity plans (MT17003)

Status: New project

Key research provider: Plant Health Australia

What’s it all about? Contracted by Hort Innovation in November, this five-year project is for and funded by both the mango and avocado industries. It will be responsible for reviewing and updating the industries’ biosecurity plans. These plans are top-level documents that identify high-priority endemic and exotic pests, diseases and weeds, along with the risk mitigation activities required to reduce their biosecurity threat, and surveillance and diagnostic activities. They provide a strategic framework for industry and government to work together to improve preparedness for and response to these potential threats.

Understanding and mitigating the aggregative response to the magpie goose to mango orchards in the Northern Territory (MG15005) 

Status: Ongoing project

Key research provider: Charles Darwin University

What’s it all about? By developing an understanding of the population and behavioural dynamics of magpie geese, the goal of this project is to develop sustainable management strategies for the birds on mango orchards. The core components of the project include:

  • An ecological monitoring study to better understand why magpie geese are moving from their native wetlands into mango orchards
  • Empirical studies to assess the effectiveness of various stimuli and environmental modifications in reducing bird density and bird-crop interaction.

What’s the latest update? In the project’s first season, the research team established ways of monitoring the effectiveness of on-the-ground actions for deterring magpie geese. These involved monitoring the daily movements of individual birds in and around mango orchards; recording the abundance and distribution of geese on orchards; and quantifying the extent of goose damage to on-tree mangoes throughout the season.

In this second season, the team is using these methods to assess the effectiveness of adverse sound and an organic chemical deterrent that are being trialled on orchards.

Last season a directional sound deterrent proved very effective in scaring off geese – though this option is costly. The project team have noted that the price of mangoes varies greatly throughout the mango season, and predicts that there is a point when the value of a crop is below the cost of trying to protect it from goose damage. So this season they are also aiming to predict when the benefit of protecting mangoes is outweighed by the cost of implementing the sound deterrent.

In addition, the research team is evaluating different ways to quantify crop damage to help growers improve decision-making when it comes to the application of goose management actions.


If you missed them in the last edition of Hortlink…

Data collection to facilitate supply chain transparency – stage 3 (MG15003)

Status: Ongoing project

Key research provider: The Australian Mango Industry Association

What’s it all about? With its third phase beginning in 2016, this ongoing data collection project provides growers and other industry participants with timely domestic information on two key factors that can influence profitability: mango wholesale prices and eating quality.

What’s the latest update? Throughout the 2017/18 season, project activities include publishing daily and weekly wholesale prices, available here and through industry communication channels. The regular provision of this independently collected data is intended to give growers clear signals on market conditions, allowing sound business decisions to be made throughout the season.

Regarding mango quality, reports of mango maturity at major wholesale markets are also being produced and circulated through the My Mango e-newsletter. Distribution centre staff have been earlier trained in the use of Felix 750 Produce Quality Meters for the objective, non-destructive near-infrared measurement of dry matter content under a now-completed industry project. 

Capacity building, information, technology and extension for the Australian mango industry (MG13017)

Status: Ongoing project

Key research provider: The Australian Mango Industry Association

What’s it all about? This project, running since 2014, funds the position of a dedicated industry development manager (IDM) within the Australian Mango Industry Association. The IDM is responsible for managing a range of activities all with the goal of improving the profitability and long-term sustainability of the Australian mango industry. These include…

  • Industry development work
  • Crop forecasting
  • Biosecurity work.

What’s the latest update? As reported in the last edition of Hortlink, with the departure of original IDM Trevor Dunmall at the end of June 2017, the new IDM is Samantha Frolov. You can learn more about Samantha in this short article from the spring edition of Mango Matters.

As per the last Hortlink, IDM activities of note include…

  • Production of forecasts and crop flow tables for the season, which are updated weekly here and circulated in industry communications.
  • Export development work. The project’s role here has involved collecting and reviewing applications from growers and packhouses looking to export to markets with specific on-farm phytosanitary requirements, and continued delivery of crop monitoring training to growers, monitors and industry consultants (necessary for orchards approved for exporting mangoes to key markets including China, Korea and the US).
  • Crop protection work, with part of the IDM’s role involving the regular provision of information on crop management options to growers, consultants and other industry participants. This includes responding to grower queries relating to new and existing chemical control products, involvement in the applications for minor use permits, and the development and provision of relevant industry workshops and training programs.
  • Project collaboration and input. The IDM works with other projects in various capacities, which includes input into the mapping mango orchards component of the Rural R&D for Profit project described here, and the across-industry tree crop productivity project described here and with the latest update here.

Samantha Frolov can be reached on 0400 810 365 or at if you have any questions related to the project’s work.

Monitoring mangoes through the supply chain to the USA – 2 (MG16003)

Status: Ongoing project

Key research provider: The Northern Territory Department of Primary Industry and Resources 

What’s it all about? This project was established to support the continued development of mango exports to the United States, and has recently been extended until early 2019. During the season, it is responsible for monitoring compliance and quality across mango varieties and exporters, from the time of export treatments in Australia right through to the fruit appearing in retail displays in the US.

What’s the latest update? Throughout this season, the project is continuing to report back to Australian growers and exporters on quality and supply chain activity. Look for updates in industry channels, and for more information in the next edition of Hortlink. In case you missed it, a quick wrap-up of the project’s 2016/7 season by project leader Michael Daysh is available here.

Mango industry communications program 2016-17 (MG15006)

Status: Ongoing project

Key research provider: The Australian Mango Industry Association

What’s it all about? This project is responsible for maintaining and improving the flow of timely and relevant industry information to Australian mango growers and other stakeholders. By keeping the industry up-to-date on R&D and marketing initiatives, news and other critical information, its ultimate goal is to facilitate the uptake of new best-practice approaches and technologies, and to support decision-making in mango businesses.

What’s the latest update? A number of regular communication channels continue to be produced and maintained by this project, including but not limited to:


As per the last edition of Hortlink…

Mango industry minor use program (MG16004)

Status: Ongoing project

What’s it all about? Through this project, levy funds and Australian Government contributions are used to renew and apply for new minor use permits for the mango industry. These submissions are prepared and submitted to the Australian Pesticides and Veterinary Medicines Authority (APVMA).

What’s the latest update? All current minor use permits for the industry are searchable at Permit updates are also circulated in Hort Innovation’s Growing Innovation e-newsletter, which levy-paying members receive monthly. Not a member? Sign up to our membership program for free here.




New campaign launch

On September 1, 2017, the 2017-18 campaign, #200DaysOfMangoes, was officially launched – signalling 200 days ahead, full of delicious golden mangoes. The campaign hashtag – designed for use on social media – will feature at every possible touchpoint across press office, social media and the Mess-tival event, prompting acknowledgement of the short mango season and the endless possibilities that mangoes bring. Every time the consumer sees a piece of content, the goal is for them to also see the hashtag, providing an instant dual-meaning key message and a trackable result.

Launch event – mango auction

The official launch of the mango season took place on October 5, with the auction of the first mango tray in Brisbane. Australian professional boxer Jeff Horn, NRL Legend Sam Thaiday and celebrity chef Matt Golinksi were in attendance as the official event ambassadors. Sam and Jeff also battled it in a mango eating competition, held in a boxing ring whilst wearing boxing gloves.

The first mango tray was sold for $29,000 to Nuccio Camuglia, owner of Fruity Capers in Toowong Village, Brisbane, who was crowned the Mango King for 2017.

Sunrise broadcasted live from the auction and Aussie Mangoes featured on Channel 7 news nationally throughout the day. Alongside the TV coverage, there was coverage within ABC News Radio nationally, Channel 10 News in Brisbane, ABC News Radio in Brisbane, Rural Weekly and 612 ABC. The mango auction even got a mention on quiz show Have You Been Paying Attention?. In total, more than 60 media hits were achieved with 32 print/online pieces, 20 TV spots and eight mentions on radio.

Mango Mess-tival

At the time of writing, the Mango Mess-tival has just taken place on December 3, 2017 at North Bondi Surf Life Saving Club. The industry’s annual showcase event, Mess-tival celebrates the peak of the mango season and help fundraise for the club.

Mango lovers and nippers alike competed in mango eating competitions, blended their own drinks on a bike-powered mango smoothie machine, watched intricate fruit flower carving alongside and queued up for barbequed mango cheeks.

Mess-tival also included a small grower contingent.

New recipes

October also saw the development of new mango recipes. Six full recipes and six recipe suggestions have been produced, with with three of each being released in November. The full recipes include:

  1. Duck and Mango Noodle Salad
  2. Mango Croissant Pudding
  3. Mango Curd

The recipe suggestions include:

  1. Mango Friands
  2. Smoked Chicken and Mango Wraps
  3. Smoked Salmon and Mango Blinis
In-store activity

Brand new in-store collateral and point-of-sale (POS) kits have been designed, printed and distributed through IGA and independent grocers. The ‘SLICE. DICE. DEMOLISH’ theme has been well received so far and includes front- and back-of-house posters, bunting and a varietal concertina.

Social media

The industry’s social media will continue to have an ‘always on’ approach, and the research shows that this platform plays a key part of consumers’ purchasing decisions.

New social content, delicious recipes and harvest tiles from the various regions have been incorporated through the mango social channels to date with some excellent results. Social media results through Facebook have been fantastic, with follower growth averaging 3000 people per month, with more than 827,000 people reached at an engagement rate of over 5 per cent, which is above industry standard. The costs associated with obtaining these KPI’s are well below what has been budgeted.

Late October also saw the launch of an inaugural ‘mango madness’ competition on Facebook, giving members of the community the chance to win one of five delicious mango trays by sharing what they love about mango season. More than 600 entries were received, with people publicly sharing their love and passion for mangoes.

Instagram has also seen great engagement and, more importantly, at the time of writing had over 233,00 hashtag impressions involving #200DaysOfMangoes.

Influencer activity

Influencer kits have been sent to key media and social media ‘influencers’, featuring a tray of mangoes and some mango themed goodies, to support the sharing of mango content in their channels. Results are currently being tracked and are expected to be reported in the  next edition of Hortlink.

In other influencer news, mango advocate and Instagrammer Nourish Naturally, who has some 145,000 followers, has been the first Instagram influencer to post an Instagram story based off the back of the marketing program, which is fantastic.

Other activity

The marketing program has also seen grower roadshows take place around the country including regions around Darwin, Katherine, Bowen, Ayr, Bowen, Mareeba, Gladstone and Bundaberg, which has allowed the team to highlight the upcoming seasonal marketing activities.

Grower famils have also taken place in Far North Queensland, with Broadsheet – an online media publication – visiting one grower and set to publish a report during December. Likewise, many grower interviews are currently in the process of happening, with articles expected to be published through December.

How you can get involved

Growers can get involved in the mango marketing program in many ways…

  • On-farm images of harvest, packing, or general life on mango farms are always well received by consumers, so be encouraged to share yours with Craig Perring at for use in the industry’s social channels
  • Following, liking and sharing the program’s social media posts is another great way to support the marketing program – follow Australian Mangoes on Facebook and on Instagram
  • Often the marketing team will contact growers for famils, press interviews and other opportunities to help support mangoes gaining national and regional media coverage. If you’d like to take part, don’t be shy in letting the marketing team know.


Heading into the peak supply of the 2017 Australian mango season, the planning of promotional programs in target export markets – New Zealand, Singapore, Hong Kong, Korea, and Japan and the USA – was being finalised.

The programs were created in collaboration with exporters, importers and retailers. The objective in all markets is to position Australian mangoes as a premium experience, with consumers happy to pay a premium price.

Pre-season planning meetings were held with supply chain partners in Hong Kong during Asia Fruit Logistica during September, and with USA supply chain partners during the PMA event in New Orleans in mid-October.

During October, training workshops and presentations were also conducted with retailers in New Zealand and Singapore, engaging retail staff across a range of functions including the Operations, Quality, Store Manager and Produce Department teams. The sessions were designed to inform, educate, inspire and motivate retail teams to engage in best practices for handling and merchandising Australian mangoes. Participants were encouraged to build large, luscious displays in prominent, front-of-store positions and were given quick and easy mango tips that would enable them to connect confidently with their customers.

In the Asian markets the consumer promotions will vary by market and will include a mix of point-of-sale material, in-store sampling, advertising, public relations and social media, with the majority of activity happening across November, December and January.

In the USA, Australian Mangoes are in the final year of a three-year trial and the marketing objective is to deliver a consistent quality mango experience, every mango, every time.

Marketing efforts are focused on engaging and educating all members of the supply chain – growers, exporters, importers and retailers – and there are two in-market visits planned throughout the season.

In addition, importers and retailers have been supplied with the full suite of Australian Mangoes brand collateral and marketing assets including varietal images, recipes, artwork for point-of-sale material and lifestyle images and video content enabling them to build their own bespoke programs.

Retailers have also been offered a sales incentive competition that will reward and recognise excellence for in-store execution, further engaging all stakeholders in the overarching objective of delivering a consistent quality mango experience, every mango, every time.

Look for updates in future editions of Hortlink.

For any questions relating to the Mango Fund marketing activities, contact Hort Innovation Marketing Manager Craig Perring at

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