See how the persimmon levy is hard at work! Scroll down to learn about Hort Innovation’s current investment of the industry levy, and results from these investments, in the R&D and marketing snapshots – or click on a project name below to go straight to a specific update. Also look for the ‘ACT NOW’ tag to easily identify project resources ready to use.

All projects are funded by Hort Innovation using the persimmon R&D or marketing levy and, in the case of R&D, contributions from the Australian Government.


Don’t forget to grab the Persimmon Fund Annual Report

Released at the start of November, Hort Innovation’s Persimmon Fund Annual Report sums up all levy investments and activities from 2016/17. You can download a copy here, or head to Hort Innovation’s Annual Report Portal to place an order for a free hard copy of the report.

What research do you want to see?

As always, Hort Innovation encourages all growers and industry participants to share their thoughts and ideas for the research they want to see – whether that’s within the industry-specific Persimmon Fund (where research is funded by grower levies and Australian Government contributions), or within Hort Innovation’s strategic partnership initiative, Hort Frontiers (where research is funded through partnerships with co-investors).

Watch this video to see how ideas are collected and grown into projects, then submit your suggestions for new projects here.

Get closer to your investments with free membership

Hort Innovation membership brings you closer to the investment activities and results in your levy fund, and to the organisation as a whole. As well as providing the opportunity for voting rights at the company’s Annual General Meeting, membership helps you connect with your industry’s Relationship Manager, sends Hortlink straight to your inbox for first-look access, provides exclusive Grower Intel alerts with industry-specific news and opportunities, and more.

Paying a levy doesn’t automatically make you a member, so read more here and sign up now!

Find resources on the Hort Innovation Persimmon Fund page…

Along with Hortlink, Hort Innovation’s webpage for persimmon levy payers is a great source of info. On it you’ll find:

  • Key documents including the Persimmon Strategic Investment Plan (SIP) for 2017-2021, released earlier in 2017, and the Persimmon Fund Annual Report
  • The latest meeting notes from the persimmon Strategic Investment Advisory Panel (SIAP), which most recently met in person during March 2017, and will next convene in February 2018, with an additional teleconference prior to the commencement of the marketing program for 2018
  • Current financial documents regarding your levy, including operating statements and expenditure summaries for R&D and marketing projects
  • Grower resources, events and articles of interest to the industry – including the recently released second edition of the Persimmon Postharvest Manual, produced under the project Australian sweet persimmon industry development project – phase 4 (PR13007), which had a wrap-up in the last Hortlink here.
Any questions?

Hort Innovation Relationship Manager Astrid Hughes is always available to answer questions or provide info on the Persimmon Fund program. She can be reached on 0405 306 334 or at



Tropical fruit export strategy

Status: New project

Key research provider: McKINNA et al

What’s it all about? This short multi-industry project will support the building of sustainable export markets and supply chain capabilities for a range of tropical commodities, including persimmon, banana, lychee, passionfruit and papaya. It has been tasked with developing a collective export strategy for these fruits – a road map for growing export markets, underpinned by information on each high-prospect market for each fruit category.

What’s the latest update? This investment was contracted by Hort Innovation in November. Look for information on the completed strategy in future editions of Hortlink and in industry channels.

Persimmon industry extension and communication program

Status: Ongoing project

Key research provider: Persimmons Australia Inc

What’s it all about? Beginning in early 2017, this project is responsible for driving the awareness and adoption of R&D outcomes within the Australian persimmon industry. Its strong communication and extension initiatives are designed to keep growers and other industry stakeholders up-to-date with the latest research activity, marketing initiatives and other news and issues.

What’s the latest update? The outputs and responsibilities of the project continue to include…

  • Production of the bi-annual Persimmon Press e-newsletter
  • Management of the Persimmons Australia website, now featuring a log-in area available to Australian persimmon levy payers that hosts industry resources including handbooks and guides developed through levy-funded projects, issues of Persimmon Press and more. Fill out the registration form on the website if you do not yet have a log-in.
  • Facilitation of industry field days and conferences. Resources from previous events, including the 2017 Australian Persimmon Industry Conference and Field Day, remain available on the industry website.


If you don’t already receive it, sign up to the Persimmon Press by emailing a request to The latest edition of the newsletter, released in early December, will also feature a survey related to the publication, which all growers are encouraged to fill out.

Persimmon industry minor use program

Status: Ongoing project

Key research provider: Hort Innovation

What’s it all about? Through this project, levy funds and Australian Government contributions are used to renew and apply for new minor use permits for the persimmon industry. These submissions are prepared and submitted to the Australian Pesticides and Veterinary Medicines Authority (APVMA).

The minor use program is also supported by the project Generation of residue, efficacy and crop safety data for pesticide applications in horticulture crops 2017 (ST16006) which, as the name suggests, is responsible for generating data to support a range of permit applications for a range of industries. Project ST16006 uses grant funds from the Australian Government’s Agvet program, which you can read more about here, plus some levy contributions.

What’s the latest update? All current minor use permits for the industry are searchable at Permit updates are also circulated in Hort Innovation’s Growing Innovation e-newsletter, which levy-paying members receive monthly. Not a member? Sign up to our membership program for free here.



Hort Innovation is responsible for investing the persimmon marketing levy into a range of activities to grow awareness and consumption, under the Hort Innovation Persimmon Fund.

The 2017 persimmon campaign finished in June (with a recap in the last Hortlink here), and Hort Innovation is now working with industry to prepare and develop a plan for next year’s activity. This new campaign will build on the strength of the industry’s social media presence generated in previous years. The key messages will focus on seasonality and leverage the excitement consumers feel when they discover persimmons. The plan is expected to be finalised early in the new year.

Images and links to growers’ orchards always resonate well with consumers, so growers are encouraged to send theirs through to the industry’s marketing manager at Hort Innovation, Astrid Hughes (also the persimmon relationship manager), at

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