Historical document
Subtropical banana industry communications (BA08013)
Publication date: July 1, 2010
Delivery Partner: Green PR
This is a final research report from Hort Innovation’s historical archives. Please note that as these reports may date back as far as the 1990s, the content and recommendations within them may be superseded by more recent research.
The subtropical banana growers represented the majority of growers in Australia, but grow only a small fraction of the crop. With the introduction of the national levy there was a commitment to improve communications among the subtropical growers, who felt that they no longer had a voice in industry and to get more information to them to aid their farming practices and to ensure their longer term viability.
A major element in the industry development project was the appointment of a communications officer to use a variety of communications tools, following an audit of growers and other stakeholders, to reinvigorate communications among subtropical growers. They included:
A survey was conducted among growers and other stakeholders in May 2010, which revealed that growers were overwhelmingly supportive of the subtropical communications initiatives with particular interest in the information being presented through the newsletter and other materials.
Grower success stories, research and marketing information all rated highly and were cited as topics of continuing interest.
It was recommended that specific subtropical communications be continued and it was noted that it was intended to continue in 2010 and 2011 under the auspices of the Australian Banana Growers Council in a broader communications exercise.
This historical project was a strategic levy investment in the Hort Innovation Banana Fund
© 2026 Horticulture Innovation Australia Limited.
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