This is a final research report from Hort Innovation’s historical archives. Please note that as these reports may date back as far as the 1990s, the content and recommendations within them may be superseded by more recent research.

What was it all about?

The Global Berry Congress was held in London on the 12th May 2010. Peter McPherson of BerryExchange, and also Treasurer of the Australian Blueberry Growers Association (“ABGA”) attended the conference on behalf of the Australian Blueberry Industry to gain a more informed insight of global development & opportunities that could be applied in growing the Australian Berry business & market.

The exciting message that all soft fruit had experienced strong growth over the previous decade with berries growing fourfold in the period 2001-2010 was delivered at the Congress.

More than 250 delegates attended the conference, which featured a wide range of guest speakers on issues such as:

• Marketing initiatives and consumer trends
• The latest research and development in a number of fields encouraging the next generation into the industry
• Trends in the Global Berry world market

The conference‘s keynote speakers were from around the world, with all major growing regions represented.