Historical document
Commercialising Australian bred strawberry varieties in Western Australia (BS01006)
Publication date: May 1, 2004
Delivery Partner: Department of Agriculture Western Australia
This is a final research report from Hort Innovation’s historical archives. Please note that as these reports may date back as far as the 1990s, the content and recommendations within them may be superseded by more recent research.
A protocol was developed to facilitate effective adoption of new varieties from an Australian breeding program into commercial cultivation. A promising, selection first identified in ‘small plot’ trials and later named 'Kiewa' was chosen to test the protocol.
Four lines of investigation were explored in this project. These included:
The methods proved the marketability of the new selection and created a demand among growers for commercial runners when it was released as a named cultivar. Kiewa proved to be well adapted to a range of field chilling conditions, and compared favourably with the industry standard varieties, Camarosa and Gaviota.
Kiewa was highly responsive to nitrogen fertiliser applied after planting, but fruit flavour became increasingly worse with increasing nitrogen rates. A compromise nitrogen rate was identified that would give the grower good yields while not overly disaffecting flavour. A procedure to test plant sap to verify that nitrogen was within guidelines was devised. Standards for quality marketing of the cultivar using fruit brix as a surrogate for flavour were derived based on simple on-farm tests.
The methods tested in this project did create a demand for Kiewa among growers but did not prove sufficient to bring the variety into widespread cultivation in the three year timeframe. This was due to insufficient commercial runners being made available in time. This was an issue that had to be addressed by the Australian industry if it was to derive maximum value from its investment in breeding in Australia.
The project showed that there was great potential to increase per capita consumption of strawberries in Australia if consumer expectations for flavour can be met. This project proved that Kiewa can satisfy these requirements if properly managed and marketed by growers, and still give the grower high yields and a good dollar return.
This historical project was a strategic levy investment in the Hort Innovation Strawberry Fund
© 2026 Horticulture Innovation Australia Limited.
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