Historical document
Horticultural value chain development - implementation strategy (HG05025)
Publication date: December 1, 2006
Delivery Partner: GROWCOM
This is a final research report from Hort Innovation’s historical archives. Please note that as these reports may date back as far as the 1990s, the content and recommendations within them may be superseded by more recent research.
The horticultural industry was experiencing a period of significant change at the time. The business environment was becoming more challenging and growers were identifying the need to attain additional skills and knowledge to successfully manage their businesses through this period.
Previous supply chain research undertaken by Growcom identified a number of key areas where the development and delivery of training and services could improve the supply chain management, business management and leadership skills of growers.
In this project, research was undertaken to:
It was recommended that Growcom adopt a brokerage model as a mechanism to deliver information, training and service related to a broad range of supply chain and business management areas, identified by needs analysis undertaken as part of this project.
The proposed model allowed the grower needs to be matched with training and services offered by qualified practitioners that had an understanding of the horticultural industry. This led to improved learning experiences and outcomes, fostering a culture of continuous learning and improved business management.
The delivery of training and services through this model was successfully trialled as part of this project.
Growcom was required to invest resources in staffing, information resource development, trainer and service provider development, marketing and administration and to ensure the success of the initiative. Support through grants and sponsorship needed to also be sought through the implementation phase of this project.
The key benefits of the outcomes of this project included:
This historical project was a strategic investment funded by Hort Innovation
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