Historical document
Developing water efficiency in the horticultural market - identifying best practice and leveraging marketing advantage (NY12015)
Publication date: June 1, 2014
Delivery Partner: Smart Approved WaterMark
This is a final research report from Hort Innovation’s historical archives. Please note that as these reports may date back as far as the 1990s, the content and recommendations within them may be superseded by more recent research.
This project set out to improve water efficiency in the horticultural sector through the identification and promotion of industry best practice and water saving technologies.
In his 2013 World Water Day addressed Ban Ki-Moon and identified the water/food/energy nexus as a key global issue and endorsed better use of water in food production, promoting ‘more crop per drop’. With increasing costs for water and energy, making the best use of water remained an important issue for the horticulture industry. Smart Approved WaterMark was Australia’s water conservation label and was a key demand management tool which certified water efficient products and services and promoted ways to get the best value from water.
The key outputs of this project were:
Key recommendations for future research and development were:
Key recommendations for practical application to industry were:
This historical project was a strategic levy investment in the Hort Innovation Nursery Fund
© 2026 Horticulture Innovation Australia Limited.
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