What was it all about?

This project delivered the Australian Avocados presence at Gulfood 2023.

As the world's largest annual food and hospitality show, Gulfood has around 5,000 exhibitors participating from over 120 countries, with around 60,000 attendees visiting the exhibition during the five-day event.

In the last 12 months, Australia has exported around 135MT of avocados to the Middle East, so having a presence at Gulfood 2023 presented an opportunity to increase demand in this market.