Completed project
Avocado retail education 2024 (AV23007)
Publication date: November 28, 2024
Delivery Partner: Direct 2 C
This project addressed the barriers to consumers purchasing Australian avocados, including concerns over poor quality (ripeness at time of purchase, goes off too quickly, poor quality, bruises early) and limited knowledge among retail staff about varietal attributes, correct handling, storage, ripening, and display of avocados in-store.
Challenge
Previous research (projects AV22006, AV15010, AV12013, AV15011, AV19003) identified critical gaps in retail staff knowledge and practices regarding different avocado varieties (Hass and Shepard), stock and quality management, and in-store merchandising. These gaps negatively impact consumer purchasing experiences and product quality perception.
Response
To overcome these challenges, the project implemented the following initiatives:
Benefit
The project successfully improved the in-store avocado experience for both consumers and retail staff:
Overall, improved avocado handling and displays will increase consumer demand and purchase intent, enhancing satisfaction and driving repeat purchases.
This project was a strategic levy investment in the Hort Innovation Avocado Fund
© 2026 Horticulture Innovation Australia Limited.
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