Ongoing project
Avocado international communication testing Singapore FY27 (AV25019)
Delivery Partner: Cubery
This project will test two creative concepts for Australian Avocados in Singapore against a normative database to identify the strongest approach for future export marketing.
The research will assess which concept is most distinctive, memorable and effective in supporting the premium positioning of Australian Avocados.
The findings will help create more consistent and impactful export marketing assets, supporting brand recognition, market share and demand in key international markets.
This project is a strategic levy investment in the Hort Innovation Avocado Fund
© 2026 Horticulture Innovation Australia Limited.
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