Ongoing project
Cherry trade development and market access (CY24006)
Delivery Partner: Cherry Growers Australia, in partnership with Fruit Growers Tasmania and Fresh intelligence Consulting
This project aims to support the Australian cherry industry in meeting export market aspirations and maintaining its reputation for premium quality cherries. Led by Cherry Growers Australia Ltd the project will aim to work toward:
The accreditation of growers for protocol export markets
Technical support for market access and improvement
Export workshops and capacity building for growers
Market development initiatives, including trade shows and importer briefings
Delivery of market intelligence and competitor analysis
Maintenance and update of the Cherry Export Manual
Risk management and emergency response planning for biosecurity incidents
For growers and industry stakeholders, the project will provide evidence-based insights, practical support for export compliance, and tools to enhance decision-making. Outputs will include updated manuals, workshop materials, market data, and technical resources. The project is expected to deliver immediate and long-term benefits, helping the industry scale exports from approximately 4,000 tonnes to a targeted 10,000 tonnes by 2030, while maintaining high quality standards and competitive positioning in international markets.
This project is a strategic levy investment in the Hort Innovation Cherry Fund
© 2026 Horticulture Innovation Australia Limited.
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