Ongoing project
Australian cherries health claims consumer research (CY26003)
Delivery Partner: Bite Communications
This project is undertaking consumer research to determine which health benefits of cherries have the greatest appeal to Australian consumers.
The findings will help identify the most effective health messaging to support future marketing campaigns, increase consumer awareness and drive cherry consumption beyond the traditional Christmas purchasing period.
This project is a strategic levy investment in the Hort Innovation Cherry Fund
© 2026 Horticulture Innovation Australia Limited.
Related industries
