Marketing Impact August 2026
The first issue of a digital magazine that shows you exactly how your marketing levies are being used to deliver real results
Completed project
Nursery industry statistics and research 2016/17 (NY16004)
Publication date: February 26, 2018
Delivery Partner: Nursery & Garden Industry Australia
This investment was tasked with collecting a range of data related to the volume and value of nursery production – bringing together key statistics to allow nursery growers and the broader industry to make timely and effective decisions in planning and resource prioritisation, as well as track market trends and industry performance over time.
The result was an Excel-based tool designed to help users benchmark core aspects of their business against the results of the extensive sample survey of more than 220 nursery production businesses.
The tool allows users to make comparisons in relation to the type of plants sold and the market segments operated in. It also allows users to compare business sales, number of employees and wages to national averages, and compare their views on the future of the nursery industry to those of their peers.
All nursery levy payers can request a copy of the tool by emailing communications@horticulture.com.au. Hort Innovation also continues to invite all feedback on the tool, which will help contribute to future improvements in nursery industry data resources.
This project was a strategic levy investment in the Hort Innovation Nursery Fund
© 2026 Horticulture Innovation Australia Limited.
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