This sub-project supported industry scholarships through to 2020, for levy-paying vegetable growers to take part in the PMA A-NZ Produce Executive Program.
The program had a direct effect on raising management skill levels in the industry. Particularly in the areas of:
- People management
- Leadership and teambuilding
- Understanding and responding to consumers and markets
- Business strategy
- Customer management
- Understanding and improving value chains
- Merchandising
- Brand development
- Export marketing.
In addition, participants’ knowledge of leading-edge development in the produce industry has been upgraded and enhanced. Learn more about the program on the PMA A-NZ website here. To get more information on the project access the final project report.