Marketing

Growing demand for horticulture

Marketing builds demand and long-term value for Australian horticulture. We invest in campaigns and programs that support industry priorities, strengthen the reputation of Australian produce and help growers compete in Australia and overseas.

Our role

Grow demand at home

We help industries grow demand in Australia through clear marketing plans, strong campaigns and activity that supports category growth across retail and foodservice.

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Open export opportunities

We support industries to grow in export markets through market-led planning, coordinated activity and work that helps Australian produce compete in priority markets.

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Turn insight into action

We use data, research and reporting to help industries make better decisions, measure what is working and keep improving marketing outcomes.

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Marketing updates

Find out more about our marketing investments that work to drive demand for Australian horticulture. Filter by industry to quickly find what is relevant to you.

Upcoming event

2026 AWiA National Conference

July 27-July 29, 2026Orange

NewsJuly 27, 2026

Australian cherry growers set to gain global edge

A study tour will soon see Australian cherry growers travel to key production regions in Chile in March 2027, participating in orchard and packhouse visits, research briefings and export workshops focused on quality, productivity and market access.

NewsJuly 24, 2026

Is the half-time orange losing its place on the sidelines?

The humble half-time orange is being squeezed out of junior sport, with new research revealing the childhood ritual is increasingly being replaced by sports drinks and packaged snacks.

NewsJuly 21, 2026

"Exports unlock business diversification": Hort Innovation Impact Update

Dive into export insights from Hort Innovation's 2026 Impact Update

Media releaseJuly 21, 2026

New extension program to deliver practical, on‑farm support for banana growers

New national program to build grower capability and improve productivity, profitability and resilience.

NewsJuly 17, 2026

Exploring new technology to help dried grape growers manage quality and resilience

Hort Innovation is investing in new research to explore whether emerging atmospheric water generation technology could help Australian dried grape growers better manage drying conditions and protect fruit quality in an increasingly variable climate.

NewsJuly 15, 2026

From idea to impact: Horticulture innovators enter next phase

The third cohort of the Australian-Grown Innovation Incubate Program has been announced.

NewsJuly 14, 2026

A more connected digital experience now available

Hort Innovation has launched a new website alongside an enhanced Hort IQ platform, delivering a more connected and intuitive digital experience for growers, delivery partners and industry stakeholders.

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Explore more marketing work

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Marketing plans

Find out more about the marketing plans that drive demand for your industry at Hort IQ. Accessible for registered Hort IQ users.

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Marketing websites

See the consumer-facing websites that support marketing activity for levy-funded marketing industries.