Forging the export future for Australian horticulture

Utilising the work of Hort Innovation’s dedicated Trade Unit, the Asian Markets Fund, part of the Hort Frontiers strategic partnership initiative, aims to strengthen trade opportunities in the arc between Jordan and Japan.

Australian exports of fresh horticulture to Asia are currently worth $1.58 billion, and increased their share of total horticultural exports from 68 per cent to 77 per cent in 2017. With this trend set to continue, it’s critical for our industry to be better positioned to capitalise on Asia’s expanding export potential. The Asian Markets Fund is helping this happen.

Primarily, the fund aims to boost the industry’s capacity through strong relationships and increased market access with key countries. Trade data and insights anchor our market positioning and drive efficiencies along the value chain.

Asia Market Insights / Hong Kong from Hort Innovation on Vimeo.


Current projects

Asia Fruit Logistica (Hong Kong)

Project Code: AM16002

Service Provider: Australian Trade and Investment Commission (Austrade)

Asia Fruit Logistica is Asia’s largest horticultural trade show, with over 11,000 key decision makers attending the event from over 74 countries. This program was created under the Asian Markets Fund for the 2016 show, but in this year’s... Read more
Asian market research and insights program
Serviced supply chains (monitoring and modelling)

Become involved

The process

Do you have a concept you’d like us to consider for Hort Frontiers strategic partnership initiative?

Hort Innovation is continually seeking new investment opportunities. Ideas can be submitted at any time on Hort Innovation’s website using the concept form. The form allows Hort Innovation to understand your basic concept, with a big-picture view of the aims and outcomes rather than detailed methodology. This approach aims to protect, as far as possible, IP associated with innovative ideas, whilst capturing opportunities that can be shaped into full proposals should there be an identified alignment between the concept and strategy that guides investment in the Asian Markets Fund.

The investment analysis process involves filtering and potentially combining concepts for procurement. Once approval has been granted for investment in a concept, a Request for Proposal will be prepared, asking delivery partners (open or select, depending on size and scope) to provide a detailed submission that address key criteria. All responses will then be evaluated against the key criteria before the investment is contracted. To make sure your project is what we’re looking for, please read the Strategic Intent Document first.

Hort Innovation’s co-investment calculator

More information

Jenny Van De Meeberg
Trade Manager

Send an email

Astrid Hughes
R&D Manager

T +61 409 648 911
Send an email

Expert Advisory Panel

About the panel

The function of the Asian Markets Fund Expert Advisory Panel is to provide expert advice and oversight of the fund, including providing input into proposed projects/research and recommendations on potential methods to address future gaps or deficiencies in the existing body of research. The panel will provide impartial assessment and commercially relevant scrutiny of research proposals, fostering external confidence in Hort Innovation’s ability to rigorously assess, and provide evidence and merit-based recommendations to the Board.

Panel members

Name Organisation Location
Rowan Little Montague
Lisa Nguyen Consultant
Nick Macleod Queensland Department of Agriculture & Fisheries
Peter Crawley Growing Innovations Management Pty Ltd
Peter Barnard Oliver & Doam Consulting
Gavin Foord Foord Systems
Neil Burgess (Ex Officio) Hort Innovation