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R&D projects

Discover mushroom levy investments into Mushroom Fund R&D initiatives

The mushroom levy has been invested into following Hort Innovation Mushroom Fund R&D initiatives, together with Australian Government contributions.

Discover the projects that you want to see by refining the list by ongoing, completed, and historical R&D projects as well as projects by R&D portfolio type. You can also filter the projects by areas of extension and communications, international trade, and data and insights.

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Ongoing project

Consumer usage and attitude tracking 2023/24 (MT23201)

This investment provides a category tracking service to allow various horticultural categories to better understand consumer usage and attitudes and the effectiveness of marketing campaigns.

21 February 2024

Ongoing project

Comms evaluation deep dive modules 23/24 (MT23202)

This investment examines the impact of Hort Innovation’s marketing campaigns for the apple and pear, avocado, banana, mango and mushroom categories.

21 February 2024

Completed project

Marketing campaign evaluation modules FY22/23 (MT22200)

This project examined the impact of Hort Innovation’s Apple and Pear, Avocado, Banna, Mango, Mushroom and Sweetpotato levy-funded marketing campaigns.

4 December 2023

Ongoing project

Australian Horticulture Statistics Handbook 2021-22 to 2023-24 (MT21006)

This whole-of-horticulture investment is responsible for producing Hort Innovation’s annual Australian Horticulture Statistics Handbook

11 May 2022

Completed project Final Research Report

Economic contribution of Australian horticulture (MT21010)

This investment used a suite of economic models to measure and understand how the horticulture industry contributes to the Australian economy.

18 July 2023

Ongoing project

Consumer behavioural data program (MT21004)

This multi-industry investment is tasked with providing regular consumer behaviour data and insight reporting to a range of industries

10 March 2022

Completed project

Pilot program: Consumer usage, attitude and brand tracking (MT21201)

This pilot program provided a category tracking service to allow various horticultural categories to better understand consumer usage and attitudes and the effectiveness of marketing campaigns.

9 March 2022