International horticulture tradeshows in 2024 and 2025
Publication date: 28 September 2023
Hort Innovation is seeking expressions of interest from industry to get involved with international tradeshows in 2024 and 2025 as part of a unified Australian horticulture presence.
If you are interested in support, fill in the Expression of Interest form here.
Hort Innovation is offering Hort Frontiers funding support for international tradeshow events in 2024 and 2025. For exhibitors, Hort Frontiers offers co-contribution on funds invested into the project, reducing your overall expenditure and adding value. R&D levies are matched 1:1, and marketing levies are unmatched but can form part of this project.
Tradeshows are one of the three most important factors influencing the customer’s purchase decision in business-to-business (B2B) markets and rank second only to direct sales in terms of importance to the market development mix. Tradeshows can enhance industry capability in strategic export markets, resulting in greater value creation.
Hort Innovation aims to deliver highly effective events that benefit both exhibitors and visitors.
Investment objectives for exhibitors:
- Attend special events/presentations
- Identify future trends
- Identify new customers
- Maintain relationships with existing customers
- Conduct industry intelligence
- Solve problems with customers
- Browse through a great range of exhibits
- Obtain value for money.
The Hort Frontiers support aims to create, develop, and facilitate these international trade events. The projects combine trade and marketing strategies to create connection and motivate audiences for Australian produce. We have event production specialists with operational expertise to make your experience pleasant and memorable.
During the tradeshows, a team on the ground will support you during the entire event. They will ensure that your objective outcomes are reached and coordinate marketing material and demonstrations during the trade event, depending on the level of investment you will budget for.
In addition, Hort Innovation and Austrade will support industry with one-to-one meetings with foreign industry executives and government officials, pre-screened to match specific business objectives, whether for representation, direct sales, or joint ventures in the local market. We can also organise networking with importers, distributors, wholesalers, and retail category buyers from key supermarket chains throughout the world.
TRADE SHOWS IN 2024 RECOMMENDED BY HORT INNOVATION
Asia Fruit Logistica – Hong Kong
Asia Fruit Logistica is the only annual international trade exhibition for fresh fruit and vegetable marketing in Asia which focuses exclusively on the fresh produce sector and related value chain for the whole Asian region.
This makes it the most efficient platform in Asia for gaining an overview of the market, scouting for new products and varieties, and establishing new business contacts in this sector.
Dates: September 4-6, 2024
Website: Click here.
FHA Food & Beverage – Singapore
FHA-Food & Beverage 2023 is a tradeshow that brings leading suppliers from around the world together. Happening from October 22-25, it provides valuable access to quality buyers, distributors, importers, manufacturers, retailers and more. Gain insights and learn about the latest developments and future trends in the food and beverage industry.
Dates: October 22-25, 2024
Website: Click here.
Vietnam Foodexpo 2024 – Ho Chi Minh City
The largest international exhibition of the food industry in Vietnam, Vietnam Foodexpo is a top event for the Vietnamese food industry, offering business opportunities, trade connections, and brand promotion for international importers, distributors, and processing technology companies.
Dates: November 13-16, 2024
Website: Click here.
TRADE SHOWS IN 2025 RECOMMENDED BY HORT INNOVATION
AAHAR - International Food & Hospitality Fair – India
AAHAR – The International Food & Hospitality Fair, is a B2B event that is organised by India Trade Promotion Organisation (ITPO) and is the premier trade promotion organisation of the Government of India. The 39th edition will take place in March 2025, at the iconic venue Pragati Maidan in New Delhi. AAHAR is Asia's most well-known brand in Food and Hospitality Shows. The show has grown in leaps and bounds over the past few years and is now a well-known destination for global vendors.
Dates: March 2025
Website: Click here.
Gulfood – Dubai
Gulfood Dubai brings together over 5,000 leading food and beverage companies, showcasing 100,000 new products from more than 125 countries. Filled with countless networking opportunities to develop new business relationships and strengthen existing ones, this year’s show offered a bigger platform to make new partnerships, deals, collaborations, signings and announcements.
Dates: February 2025
Website: Click here.
SMTS – Japan
Supermarket Tradeshow (SMTS) offers the latest information to food distribution industry, with a focus on supermarkets. It gives you the opportunity to meet the leaders from the retail, wholesale, ready meal and food service industry, and to bring partnership potential, networking and sharing trends for your new business chances.
Dates: February 2025
Website: Click here.
SIAL – Shanghai
SIAL China is an integral part of SIAL Network and is now Asia's largest food and beverage innovation exhibition. The show sets the benchmark for overseas companies stepping into Asia and China as well as providing valuable market insights, trends and innovations of the regional food industry.
Dates: May 2025
Website: Click here.
EXPRESSIONS OF INTEREST
If you are interested in support, fill in the Expression of Interest form here.