Almond industry communications program (AL18001)

What was it all about?

This investment ran from 2019 to 2023 to provide a broad range of timely information to the almond industry about the latest in R&D and best practice information to support their decision-making. The program effectively reached almond stakeholders across the supply chain by connecting with a high percentage of producers, processors, and marketers, covering almost all almonds sold across Australia.

Communications outputs from the project include:

• Quarterly industry magazine “In A Nutshell”
• YouTube videos
• Updates on the Almond Board of Australia website about levy-funded R&D

The project was also responsible for producing media releases promoting key research findings and events, and used social media (Facebook and Twitter), video and face-to-face communications.

To provide up-to-date and accurate information to the industry, the program also compiled industry statistics, including planting surveys from growers and sales data from marketers, which it aggregated and published regularly on a confidential basis.