Ongoing project
Avocado qualitative consumer research (AV22010)
Key research provider: The Lab Insight & Strategy
What's it all about?
This short project is undertaking qualitative consumer research to support the direction of future marketing campaigns for avocados that will be appealing, relevant, distinctive and compelling for consumers, especially light buyers.
Related levy funds
Details
This project is a strategic levy investment in the Hort Innovation Avocado Fund