Consumer research in key export markets for the citrus industry (CT17005)

What was it all about? 

Taking place in mid-2018, this short investment was tasked with producing market trend reports with the goal of assisting the Australian citrus industry in sustaining export market growth in key Asian markets and in maximising returns.

The project team conducted trend reporting to build a profile of Australian citrus products in China and Japan, delivering insights including customer trends in these markets to help identify market opportunities. There was also the identification of past trends to help predict the future landscape of these key export markets over the coming years.

Information from this R&D investment will be used to guide future initiatives in the export market space, including a second stage consumer research project and the guidance of levy-funded marketing activities in these international markets.