Marketing snapshot - Hortlink 2018, edition 1

This Hort Innovation Citrus Fund marketing snapshot has been taken from Hort Innovation’s Hortlink 2018, edition 1

Hort Innovation is responsible for investing the citrus marketing levy into a range of activities to grow awareness and consumption, under the Hort Innovation Citrus Fund.

Since the last edition of Hortlink, the industry’s latest multi-year strategic marketing plan has been finalised with industry, and looks set to kick off with activities to drive growth in the priority export markets of Asia from June 2018.

At the time of writing, Hort Innovation was working to appoint delivery partners for specific activities under the new marketing plan. The first consumer research for the industry in many years was also underway. More details will be available in the next edition of Hortlink.

For any questions relating to the Citrus Fund marketing activities, contact Hort Innovation's marketing manager for the citrus industry – find the details here.