Marketing snapshot - Hortlink 2016, spring

This Hort Innovation Custard Apple Fund marketing snapshot has been taken from Hort Innovation’s Hortlink 2016, spring edition.

The marketing campaign for custard apples in 2017 will continue with its long-term approach to securing interest in and awareness of the fruit, generating strong results.

Involvement in events will form a part of the activity, with the Sydney Royal Easter Show identified as a great opportunity showcase the fruit and industry. This approach will be leveraged through a partnership with similar tropical fruits, with the persimmon industry already agreeing to such a partnership.

The marketing strategy will also maintain the current Facebook community management approach, with a focus on educating consumers and tackling barriers to purchase.

A more detailed proposal for the upcoming season will be presented to industry in the first quarter of the new year.