Marketing snapshot - Hortlink 2017, edition 1

This Hort Innovation Custard Apple Fund marketing snapshot has been taken from Hort Innovation’s Hortlink 2017,edition 1.

Due to start in late February/early March, the marketing campaign for custard apples will continue with its long-term approach to securing interest and raising awareness of the fruit.

This season’s activity will involve face-to-face interaction with consumers and sampling opportunities. With over 800,000 people attending during a two-week period, the Sydney Royal Easter Show has been confirmed as a major chance to showcase custard apples and the industry in this way. Custard apples will be partnering with other tropical fruits, including persimmons and passionfruit, to display and provide samples of fruit from within the Woolworths Food Dome – the busiest pavilion in at the show.

The season’s marketing activity will also involve a social media strategy highlighting the season, educating consumers and encouraging purchase, while mainstream media channels will also be leveraged to educate consumers and tackle barriers to purchase.

More details will be provided in the next edition of Hortlink.