Marketing spotlight 2021/22

Hort Innovation is responsible for investing the custard apple marketing levy into a range of activities to drive awareness and consideration. Here’s a quick look at some of the activities and achievements in 2021/22.

In 2021/22, the custard apple marketing program was designed to generate awareness for Australian custard apples. The priority was to improve the consumer and industry website custardapple.com.au.

The website was refreshed to create an improved user experience, with content including:

• How to choose custard apples
• Recipes
• Nutritional benefits
• Information about growing areas and seasonality.

In 2021/22 the Hort Innovation Marketing function underwent a significant shift in their approach to investing marketing levies. You can read more about this in the 2021/22 Hort Innovation Company Annual Report at www.horticulture.com.au/annual-report-portal.