Marketing snapshot -May 2019

As part of the Hort Innovation Mushroom Fund’s marketing program, the consumer-facing Australian Mushrooms website has been updated with a new look and feel as well as other important features.

The new website has been designed to be:

• More intuitive for consumers so that they can find what they are looking for easily
• Refreshed and inviting with a new look, revitalised content and improved page loading
• Safe and secure to protect visitors to the site
• Data driven to improve understanding of how consumers find and then use the website

You can have a look at the new website at australianmushrooms.com.au.

For any queries relating to the mushroom marketing program or specific information provided above, please email marketing@horticulture.com.au.