Marketing snapshot - Hortlink 2016, spring

This Hort Innovation Nursery Fund marketing snapshot has been taken from Hort Innovation’s Hortlink 2016, spring edition.

The 202020 Vision is currently in its fourth year. The program to date has been strongly focussed on working with business and government to implement more and better green space in our cities. This year the program is continuing that trend and will also have a shift to focus more on consumers/home gardeners. Some recent developments:

• Working with government continues to be a key focus, with the team taking a bipartisan approach to the need for improved green space not only in metropolitan urban areas but also in regional urban areas. The 202020 Vision team recently met with Assistant Minister for Cities and Digital Transformation Angus Taylor to discuss the 202020 Vision and further meetings are being scheduled with other political parties to ensure all parties have a clear understanding of the 202020 Vision objectives.

• Working with some key 202020 Vision partners, the South Australian Urban Forestry Masterclass was held at the SA Water Learning Centre on September 18, 2016. The workshop followed the How to Grow an Urban Forest Workbook and focussed on practical, cross-disciplinary solutions in implementing an urban forest.

• October saw the launch of the new and improved 202020 Vision e-newsletter, which is sent weekly to a database of over 1800 recipients. The new publication includes a first of its kind ‘Ask Us’ concierge service via a Q&A section, the latest news and stories from the world of urban green space, green space projects from the 202020 Vision Directory of Good Design, experts from the Black Book of Green People, and a section to keep readers up to date on the latest events. If you’d like to receive the newsletter, you can sign up at the bottom of the 202020 Vision website.

• The inaugural 202020 Vision training and capacity building forum was held in August to engage key industry stakeholders including state industry association CEO’s, current extension representatives, Nursery & Garden Industry Australia Board and staff, to ensure they are completely across the program and can advocate the 202020 Vision to all levy payers. Another workshop is to be held in early 2017.

• Recently The 202020 Vision has been announced as a finalist in the highly regarded Banksia Sustainability Awards within the Sustainable Cities category. The Banksia Foundation, through their awards programs, raises the profile of the current sustainability issues facing Australia and recognises those whose initiatives are an encouragement and an example for others to follow. The winners will be announced in December 2016.

Many aspects of the program are currently being worked on in anticipation of being launched in the latter half of the 2016/17 financial year, including the consumer campaign. This campaign will feature the Healthy Homes Index, the building of the My Park Rules winner’s park, four more ‘How to’ guides, a focus on a schools program, and continuing urban forestry work through key partnerships including the City of Melbourne and the C40 Resilient Cities.