Marketing snapshot - Hortlink 2016, spring

This Hort Innovation Persimmon Fund marketing snapshot has been taken from Hort Innovation’s Hortlink 2016, spring edition.

The 2016 marketing activity for persimmons wrapped up back in June, at the end of the year’s season. The campaign was reported on in the last edition of Hortlink (Winter 2016), and included educational events targeting ‘foodie’ and ‘health’ influencers, who in turn disseminated the persimmon message through their print, online and social media channels – reaching a combined total of more than 10.7 million people.

Activity for the 2017 season is currently being planned, and is expected to have a focus on PR, taste sampling and social media, including the Persimmons Australia Facebook page (www.facebook.com/persimmonsaustralia) and Instagram account (@persimmonsaustralia), which will come back online in February.