Transforming leadership in Australian horticulture through the Hort Connections partnership (LP22000)
What was it all about?
This investment delivered Hort Innovation’s 2023 and 2024 involvement with Hort Connections, Australia and New Zealand’s largest horticulture conference and trade show. The sponsorship agreement recognised Hort Innovation as the Principal Convention Partner, providing a powerful platform to engage with stakeholders across the horticulture sector.
Hort Connections was successfully held from June 3-5 2024 at the Melbourne Convention and Exhibition Centre. The event attracted a record attendance with 4,214 delegates attending across the three days including 1,200 growers. Hort Connections is held to provide growers and the broader horticulture industry with a valuable opportunity to network, engage and educate across a three-day program. The theme of “Grow. Connect. Thrive.” aimed to align content with key areas that will help growers thrive into the future.
The event was well supported by the supply chain with the largest Trade Show produced to-date with a 20 per cent year-on-year increase. The momentum generated from the event and the business opportunities provided to growers will see Hort Connections continue to be positioned as a must attend event well into the future.
Hort Connections is already in the planning process for 2025 and has identified several event improvements to ensure that the event remains contemporary for all growers and supply chain members.