Completed project
Marketing campaign evaluation modules FY22/23 (MT22200)
Key research provider: Fifty-Five Five
Publication date: Monday, December 4, 2023
What was it all about?
In 2023, this project examined the impact of Hort Innovation’s Apple and Pear, Avocado, Banana, Mango, Mushroom and Sweetpotato levy-funded marketing campaigns. These insights provided Hort Innovation and industry with a clear view of how the campaigns performed in driving salience, specific messages and purchase intent.
Related levy funds
Details
This project was a strategic levy investment in the Hort Innovation Apple and Pear, Avocado, Banana, Mango, Mushroom and Sweetpotato Funds