Valuing the sustainability story of the Australian vegetable and onion industries (MT24003)

The Australian vegetable and onion industries consistently deliver high-quality, healthy, fresh produce to consumers in both the domestic and international markets. However, there is an opportunity to communicate the industries’ sustainability efforts and achievements to stakeholders, ensuring these efforts are recognised and valued.  

Response  

This project will identify, present, and communicate the sustainability achievements of the vegetable and onion industries by leveraging evidence-based data and implementing a strategic communications plan. Existing evidence will be collected, and strategically disseminated and targeted initiatives will be developed to address gaps in the sustainability narrative, ensuring a comprehensive and impactful story is delivered to stakeholders.  

Benefit  

By amplifying the industries’ sustainability performance, the project will enhance recognition and valuation among key stakeholders, particularly the first points of sale such as retailers and customers.  

By improving industry capabilities and stakeholder understanding of sustainability efforts, the project is expected to strengthen the position of Australian vegetable and onion industries and drive long-term success.