Price elasticity of demand for sweetpotato (PW20003)

What was it all about?

This project delivered the sweetpotato industry with valuable information on how changes in the price of sweetpotatoes and substitute/complementary products (such as potatoes, pumpkins and carrots) can affect the industry’s market share and overall revenue.

By understanding how consumer purchasing patterns respond to changes in the price of similar products, the industry can determine the optimal value/volume mix that is sustainable and viable for the whole supply chain.