Educational opportunities around the perceptions and aversions to vegetables through digital media – long-form video (VG16018)

What’s it all about?

This investment is a continuation of the original VG16018 project, which developed and delivered the Phenomenom web series and related resources for increasing kids’ education around and attitudes towards vegetables – check out phenomenom.com.au. It will allow for the production of a second long-form, summary video based on the existing content, for inclusion in Qantas’s in-flight entertainment offerings between March and August 2019. An initial long-form video began screening in September 2018 as part of the previous investment, yielding a large number views and a high retention rate of the vegetable education messaging among children.