Business case to implement a marketing levy for the Australian melon industry (VM20004)

What’s it all about?

This investment compiled the information required for the Australian melon industry to make an informed decision on whether to establish a marketing levy.

Broadly speaking, the research involved:

• Defining the opportunities and challenges of establishing a marketing levy
• Consultation with the melon industry
• Analysing the potential impact of a marketing levy.

The findings will be made available to melon growers and industry stakeholders via the industry's communication program delivered by Melons Australia.