Australian onion consumer research (VN18001)

What was it all about?

This investment, which took place during 2019, delivered a deeper understanding of onion consumers, including their consumption habits, attitudes and needs. This information will be used to inform future Hort Innovation Onion Fund marketing activities, as well as provide  insights to the onion industry at large. The research also provided insight into the effectiveness of the industry’s previous marketing activities, and identified key targets and opportunities for growth in the future.