Grown In Good Nature

Austrade launched Australia’s Nation Brand as an umbrella brand for Australian businesses, industries and government agencies seeking new opportunities internationally. The branding materials are designed for use alongside existing brands so there is a unified approach for Australian businesses, but also allowing for industries to tailor their own presence accordingly.

To complement Australia’s Nation Brand, Hort Innovation has created a horticulture campaign to replace Taste Australia for all international trade marketing programs.

The Grown In Good Nature campaign brings to life how Australia’s ‘good nature’ – that of both our environment and the character of our farmers – empowers us to grow the world’s best and freshest produce.

The Grown In Good Nature campaign provides design guidelines and artwork assets that are available to industry for use at events and within promotional, marketing and education materials.

Access design guidelines and materials

To register for access to the Grown in Good Nature campaign design guidelines and artwork assets, submit the form available via the link below and access details will be emailed to you.

Register to access the Grown in Good Nature campaign design guidelines and artwork assets

Get in touch

For any enquiries relating to Australia's Nation Brand, please contact:

Alicia Bradshaw
Brand Director, Austrade
Alicia.Bradshaw@austrade.gov.au

For any enquiries relating to the Grown in Good Nature campaign, please contact:

Lynda Pallone
Marketing Manager, Hort Innovation
lynda.pallone@horticulture.com.au

Jade Archibald
International Trade Manager, Hort Innovation
jade.archibald@horticulture.com.au