This is a final research report from Hort Innovation’s historical archives. Please note that as these reports may date back as far as the 1990s, the content and recommendations within them may be superseded by more recent research.

What was it all about?

The research was intended to :

• Provide an up-to-date analysis of the critical factors affecting purchase and consumption of avocados among both consumers and those in the food industry
• Identify potential opportunities for further development of current markets, and growth of new / previously unknown segments
• Feed into and make programme recommendations, based on the research findings (identifying the most cost effective methods to take forward).