Hort Innovation’s custard apple marketing strategy is designed to increase consumer awareness, boost fresh produce consumption, and strengthen connections between growers and their customers.

Hort Innovation’s cherry marketing strategy focuses on announcing and amplifying the season across both domestic and export markets, building consumer excitement, greater retailer visibility and trade momentum from the point of season launch.

Hort Innovation’s lychee marketing campaign focuses on encouraging trial, improving visibility and helping more consumers see lychees as a premium, seasonal summer fruit.

Hort Innovation's citrus marketing strategy focuses on increasing consumer demand for Australian oranges by building awareness, driving purchase frequency and expanding consumption occasions across both fresh oranges and orange juice.

The Fresh Aussie Berries marketing program aims to increase consumption by encouraging more Australian households to buy strawberries, blueberries, raspberries and blackberries more frequently.

Hort Innovation's dried grape marketing strategy will focus on building demand and strengthening the premium positioning of Australian dried grapes.

Hort Innovation’s chestnut marketing strategy aims to build awareness, confidence and engagement with Australian chestnuts through events, social media, recipe development and consumer demonstrations.

Hort Innovation’s banana marketing strategy aims to strengthen consumer knowledge, attitudes and purchase intent to drive category growth.