Strategic levy investment in marketing
Strategic levy Investments in marketing encourage people to buy, eat, grow and enjoy more horticultural products.
As with research and development, investments in industry-specific marketing are made in collaboration with industry, through Hort Innovation’s individual industry funds. These investments focus on the explicit goals identified and prioritised by the industry from which the levy has been paid.
Find current levy investments in Hortlink
Each edition of Hort Innovation’s quarterly Hortlink publication provides a look at current marketing activity and results for each industry fund that has a marketing levy. Access the latest edition below:
Learn more about industry funds
Visit Hort Innovation’s grower pages to learn more about the industry-specific funds through which strategic levy investments occur. These pages include details of each industry’s Strategic Investment Plan, which sets the roadmap for decision-making within the industry fund, as well as information on the industry’s Strategic Investment Advisory Panel, which provides advice on investments.