31 October, 2018

The New Mango Emoji Has Arrived

Today represents a symbolic day for emoji lovers from all around the world.

But Aussie mango lovers are in especially good spirits after the release of the long-anticipated mango emoji.

The launch arrives after a two-year-strong campaign led by Australian Mangoes and funded through Hort Innovation with national consumer and grower support to lobby the emoji council, Unicode, to introduce the mango to smartphone keyboards.

Backed by both Australian growers and avid lovers of the fleshy fruit, the initiative came about to support the industry and create a memorable and iconic presence within the emoji fruit catalogue.

Hort Innovation Marketing Lead Elisa King said Unicode had a highly competitive approval and acceptance process for new emojis, with millions of requests sent through daily.

“It wasn’t easy or quick, but with national support, we campaigned hard, we received great traction by plugging the #mangoemojiplease hashtag and now we are able to see the fruits of our labour.

“This feat is very exciting for the Australian mango industry, in particular, growers,” she said.

The mango emoji is available for download today through the latest iOS 11 release.

Australian Mangoes marketing activities are funded by Hort Innovation.

www.mangoes.net.au/   @australianmangoes /  #mangoemojiplease  /  #200daysofMANGOEMOJIHERE

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