Australia Fresh


Australia Fresh is the industry export market development program for fruits, nuts and vegetables. Designed to promote and increase the export and consumption of Australian horticultural products overseas, the Australia Fresh brand is a unifying symbols that communicates, adds value and strategically compliments individual industry export programs.


In 2016, Australia Fresh will exhibit at three key international trade shows in Hong Kong, China and Dubai, to further develop export opportunities in these key markets

Under the Australia Fresh brand, Hort Innovation undertakes export market development, trade shows and trade missions to build a globally competitive, unified, agile and profitable Australian horticulture industry through sustainable investment in high value and high growth export markets.

This year will see Australia Fresh attend Asia’s leading trade show for the international fresh fruit and vegetable business, Asia Fruit Logistica in September in Hong Kong; the well-respected China Fruit & Vegetable Fair from 30 October to 1 November in Beijing; and the Middle East’s leading exhibition for the fresh produce business, the International Perishables Expo Middle East, WOP Dubai in November 2016.


Strong links with the Australian horticulture industry enables Australia Fresh to place international buyers in contact with leading Australian growers, industry bodies and reliable exporters. Australia Fresh continues to keep the buyers up to date with information on what’s in season, how the season is shaping up and industry news.

Project Details

Project Details

Project name: Australia Fresh
Project number: .


Funding Statement

This project has been funded by Horticulture Innovation Australia Limited with funds from the Australian Government.

Delivery Partners