Ongoing project
International cherry season launch events FY27 (CY26001)
Delivery Partner: Terroir & Spice (Vietnam, Hong Kong, Taiwan and Singapore) / Helios (China)
This project will deliver season launch events for Australian cherries across key Asian markets including Vietnam, China, Hong Kong, Taiwan and Singapore.
Through trade engagement, product promotion and market development activities, the program will increase awareness of Australian cherries, strengthen relationships with importers and retailers, and support export growth by reinforcing the industry's reputation for quality, freshness and premium taste.
This project is a strategic levy investment in the Hort Innovation Cherry Fund
© 2026 Horticulture Innovation Australia Limited.
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