Marketing updates
Discover avocado levy investments into Avocado Fund marketing initiatives
The Hort Innovation Avocado Fund invests the avocado levy into marketing initiatives across a range of mediums and channels to increase consumer demand, and ultimately help growers and other industry stakeholders maximise their returns. Periodical updates on marketing activity are available below.
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Marketing
Avocado industry gets creative with ‘Smash an Avo’
Media ReleaseIN THE midst of a bumper season, strong growth in consumer demand, and following the launch of the nation’s first avocado pop up last year, growers have pushed the button on an innovative $2.4M marketing campaign. Featuring television
4 May 2018